Are you in love with the liquor business and you would love to start a liquor store in Kenya? There are things you should Consider When Looking for the Best Spot to Open Your Wines and Spirits Liquor Store in Kenya. Liquor business is sensitive to the environment, target audience, and traffic. As an entrepreneur, you need to understand the nature and dynamics of the business you want to be involved in. When starting a wine and spirits business, The parameters of the factors that go into choosing the best spot to open your liquor store are as follows:

When opening a Liquor Store, you should consider:

1. The Premise.
2. The Local laws and restrictions.
3. Traffic and demographics.
4. Compass of nearby businesses and competition.
5. Budget.
6. Supplier

1. The Premise.

Scouting the premise before selection is as important as selecting ingredients for your food before cooking it. An environmental scan allows you to identify strengths, weaknesses, opportunities, threats, survival and growth proficiency of the potential spot. It is advisable to check the accessibility, proximity, sufficient parking space, possibility for future expansion and other facility requirements such as refurbishing or renovation.

2. The Local laws and restrictions.

Zoning laws affect how your liquor store will operate, generally. You need to ensure that you know the Nairobi County Laws associated with the Wines and Spirits ventures. Such laws are controlled by air quality, noise levels, parking, and waste management. They may also control the appearance of a building which includes but is not limited to its size, number of stories, number of parking spaces, signage, and proximity to other businesses. Legal issues can arise when a commercial property is used improperly.

The cost of opening a wines and spirits in Kenya

Wines and spirits license in Kenya currently costs Ksh. 50,000 for a full year permit and Ksh. 30,000 for a six-month permit.

Did you Know?

3. Traffic and Demographics.

Other factors to consider When Opening A Wines and Spirits Liquor are traffic and demographics. This is driven by age range, gender, geographical location, purchasing power, social class, and consumption habits. You need to consider who passes around the area mostly, when they pass, are they on foot or in a vehicle? This aids in presenting a higher visibility of your brand and a higher chance of having walk-in customers. A high-traffic area offers a larger potential for sales and growth of your liquor store spot.

4. Compass of nearby businesses and competition.

Analyzing the businesses around allows you to determine whether or not the environment is suitable for your liquor store spot. Getting an area with a differentiated proposition of customers is one step ahead. This will enable you to grow in your jurisdiction as you won’t have to constantly compete as much since you’ve already set yourself apart from the rest of the businesses in the area.

5. Budget.

Number five on the list of Things to Consider When Opening A Wines and Spirits Liquor Store in Kenya is budget. Setting up a liquor store isn’t a walk in the park. You’ll need a good starting capital for the wines and spirits business in Kenya to flourish. The money factor needs to be right as you will incur quite a bit of expense. But first, finding the best spot for your liquor store will require you to examine any location-specific costs aside from the lease, rent, or purchasing price. These costs might relate to maintenance, utilities, or parking.

6. Supplier (Things to Consider When Opening A Wines and Spirits Liquor Store in Kenya)

This is where Liquor Square comes in. You will need a certified supplier that is approved by the County of Nairobi to run the business. Legit products are the most important aspect of this business to prosper. No one wants to invest his/her money in this business and then lose it all when law enforcement finds out that you are selling fake products and risking the lives of its citizens. There have been cases of fake alcoholic drinks around the country, some have caused Kenyans blindness.

To avoid all these problems, you’ll need to order your drinks from Liquor Square Limited. We are proven to offer the best original drinks in the market at a wholesale price you won’t find anywhere else. Our drinks are original and have passed all tests of time. We have been supplying drinks to Bars, Clubs, Parties, Events, and Wines and spirits outlets in Nairobi.

Our contacts are 0712 54 54 54 for Jeevanjee Main Branch, 0701 85 85 85 for Mfangano Branch and our email is sales@liquorsquare.co.ke or info@liquorsquare.co.ke. With all these, now you have what it takes to start a wine and spirits. Don’t forget to follow us on all our social media platforms. We are active on Facebook, Instagram, Twitter, YouTube, and Tiktok.

Also Read: Dangerous Effects of Chang’aa: Health Risks of Drinking Chang’aa

Scouting for the best spot to open your liquor store requires awareness, preparedness, and vigilance. If you happen to find this, your liquor store will have high traffic and visibility to the target audience. Look for an area that is compatible with your needs, parameters, and business nature as well as the dynamics involved. if you play your cards right, you can overcome the challenges facing the wines and spirits business in Kenya.